About Us
La Exitosa 98.7FM is New York’s home for today’s bilingual and bicultural Latinos. We play the music you grew up with and still love — English and Spanish hits from the ’80s, ’90s, and 2000s — all delivered with the flavor, energy, and spirit of our community.
We know what it means to live between two worlds, and that’s why La Exitosa was created: to celebrate both sides of your culture in one station. Whether you’re driving through the city, working, or relaxing at home, La Exitosa keeps you company with a mix of music, laughter, and stories that feel like family.
Our team — from Gino Latino’s hilarious mornings, to Gloria B’s heartfelt connection, to Jorge Mier’s afternoon energy — brings you more than just radio. We bring you a space where New Yorkers come together, share memories, and feel proud of who we are.
La Exitosa 98.7FM isn’t just a station. It’s our soundtrack, our community, and our voice. Wherever you are in the tri-state area, you belong here.
La Exitosa fills a crucial gap in New York's radio landscape by providing programming that truly reflects the bilingual experience of millions of residents. In a city where over 25% of the population identifies as Hispanic or Latino, the station serves not just as entertainment but as a cultural anchor.
La Exitosa 98.7FM — Made for us.
The station's rebranding reflects a deep understanding of New York's demographics and the growing influence of the Latino community. By choosing the name "La Exitosa" – which translates to "The Successful One" – the station positions itself as a beacon of achievement and aspiration for its listeners.
About Emmis
For over four decades, Emmis has been a pioneer in radio innovation — from launching HOT 97, the world’s first hip-hop station, to shaping culture with iconic brands like Power 106 in Los Angeles and Q101 in Chicago. Known for taking risks and leading trends, Emmis has consistently amplified new voices, embraced bilingual formats, and built deep community connections. Today, with the launch of La Exitosa 98.7FM in New York, Emmis continues its legacy of innovation, serving one of the nation’s most dynamic and influential audiences.
Listening Information
- Frequencies: 98.7 FM / 1190 AM
- Call Signs: WEPN-FM / WLIB-AM
- Owner: Emmis New York Radio License LLC
- Website: www.laexitosa987.com